You may recognize keywords, SERPs (Search Engine Results Pages) headings, white-hat, and black-hat as part of SEO jargon. You should place image SEO squarely in…
Every small business owner understands the need for reliable audience engagement, and traffic metrics. You can’t grow your business on only hopes, wishes, and good…
SEO strategy can fit into two distinct categories: “Before Pandemic” and “After Pandemic.” eCommerce SEO strategy is now more crucial to business success than ever…
Winning at SEO (Search Engine Optimization) means landing at the top of the SERP (Search Engine Results Page) consistently and reliably. Attending to your social…
Many business owners understand that content is king in E-Commerce and digital marketing. But, how do you find and use the best blog structure for…
E-commerce lingo requires an entirely different set of language skills, it sometimes seems. E-commerce PPC and campaign management are two areas that can significantly grow…
As a business leader or owner, you know digital marketing must get a significant portion of your marketing dollars and person-hours. Enter Google Digital Garage….
In our highly uncertain times, business owners and leaders may wonder how to future-proof your business. Though strong sales and growth outcomes are never guaranteed,…
In digital marketing, content is king for visibility, high traffic, and increased conversion rates. How to create quality content may be a mystery for many…
TF*IDF is an algorithm that’s essential to high-quality content creation. This acronym for Term Frequency (TF) and Inverse Document Frequency (IDF) is crucial to how…
One thing about business is that it’s always changing. E-Commerce and SEO practices are not exempt from changing either. To be successful, you have to…
You go to Google and type “How do I grow my online presence?” Once the search results populate, you’ll click on the first or second…
The need to digitize your business is more urgent than ever. A disruptor on a massive scale, the Covid-19 pandemic created a seismic shift that…
Owning a business is hard enough. Your to-do list includes operations, staffing, product development, process implementation, customer service, and compliance, and that list is far…
If you sell products or services, even online, you must develop a detailed customer persona. “But, why?” you may ask. “Our products and services are…
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